Video: How Ford Intends to Keep Aluminum F-150 Body Work at Steel Prices

SEMA 2014, Mr Truck TV interviews Paul Massey, with Ford's customer service division, who was at the SEMA show talking with dealers and independent body shops about repairing the 2015 F-150 pickup truck's aluminum body.

The frame and body on display at SEMA helped illustrate Ford's aluminum repair body shop plan and demonstrate cost-saving features. Since 2009, Ford has worked on aluminum repair behind the scenes awaiting the 2015 Ford F-150 with new aluminum sheet metal and the 2016 Ford Super Duty.

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