[VIDEO]Why Caterpillar Shot the Built For It Trials, And How it Worked

Caterpillar corporate creative director, Archie Lyons, talks about why the company shot seven little stories to put a human face on its heavy iron, and what kind of results they got

Sep 22, 2015

Caterpillar corporate creative director, Archie Lyons, talks about why the company shot seven little video stories to put a human face on its heavy iron, and what kind of results they got.

 

[VIDEO]Epic Tug of War: Cat D10 vs Game of Thrones' Mountain

 

Cat Pits “The Mountain” vs. the Machine in its Latest Built For It Trial

 

[VIDEO]Tug of War Behind the Scenes: Cat #BuiltForIt Trials

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