Why Your Construction Business Needs to Compete Online and How to Do It

In this Digging Deeper podcast Gearflow offers tips on online marketing for your business.

Alexis Brumm Headshot
Alexis Sheprak
Aug 24, 2020
Gearflow
Digging Deeper Logo Resize

Listen to this Digging Deeper podcast as Karen Scally, a journalist who has covered the construction industry for over a decade, speaks with Ben Preston, chief marketing officer and co-founder of Gearflow, about how businesses can tackle online marketing. Covering common misconceptions, tips, SEO and best practices, Preston shows the best ways to market your construction business. 



Latest in Home
John, Dormie, Travis
Women Advancing in Construction: Career Paths and Industry Perspectives
November 10, 2025
Adobe Stock 355294830
ARTBA Outlines Industry Concerns Over Proposed OSHA Heat Safety Standard
November 5, 2025
Ezr3 Screed Side View
Astec Introduces New EZR3 Screed
October 19, 2025
Panel 1
Leading Women Of Asphalt Into A New Era Of Workforce Development
October 14, 2025
Related Stories
United Rentals Concrete Equipment
Expert Columns
How Renting Grinders and Scarifiers Can Save Money, Time
Annotation 2020 07 09 124540
Safety
Contractors' Guide to Heat Safety Management From Safety Expert John Meola
The average salary for a concrete finisher in the United States is $30,000 to $70,000.
Workforce
How Much Should a Concrete Finisher Make?
Telematics enables you to monitor your fleet’s performance and jobsite history to improve overall business profitability and effectiveness on and off the jobsite.
Quality Control
The Evolution of Telematics in Underground Equipment
More in Home
Workforce
Women Advancing in Construction: Career Paths and Industry Perspectives
Association of Equipment Manufacturers (AEM)
The asphalt and construction industries offer diverse career paths, from editorial and marketing to association leadership.
John, Dormie, Travis
Application
ARTBA Outlines Industry Concerns Over Proposed OSHA Heat Safety Standard
American Road and Transportation Builders Association (ARTBA)
As OSHA advances its long-awaited heat safety standard, ARTBA has provided detailed feedback representing the transportation construction industry.
Adobe Stock 355294830
Application
Astec Introduces New EZR3 Screed
Astec Industries Inc.
Astec Industries has introduced the EZR3 Screed, a new rear-mount screed designed to deliver next-level mat quality, stability, and performance for asphalt contractors.
Ezr3 Screed Side View
Application
Leading Women Of Asphalt Into A New Era Of Workforce Development
Women of Asphalt Council (WofA)
As the first Executive Director of Women of Asphalt, Brittyn Heisler is helping bring visibility, opportunity and fresh perspective to one of construction’s most established trades.
Panel 1
Application
Asphalt Contractor's Industry Training Guide 2025-2026
Key educational opportunities for asphalt plant operators and paving crews on topics like an milling, crushing, recycling, mix design, compaction, quality control, and more!
Asphalt Plant Customer School2
Application
Teton Pass Rebuilt: Innovation, Risk, And Resilience On The Big Fill Slide
AeroAggregates of North America, LLC
When Wyoming’s Teton Pass gave way in 2024, engineers faced a 100-foot slope failure with no easy fix. The solution came from recycled glass.
Ames Photo
Application
Staying Ahead of PAGA Reform: How Businesses Can Strengthen Compliance and Safeguard Operations
Heavy Construction Systems Specialists, Inc. (HCSS)
Here’s what you need to know to keep your company compliant and protected.
Adobe Stock 331896982
Business
Why the Skilled Labor Shortage Isn't What You Think It Is
Despite the overall workforce bouncing back to pre-pandemic levels, the gap between available skilled workers and the demand for them persists.
Adobe Stock 453832692
Application
FAYAT Completes Deal, Fully Acquires LeeBoy
LeeBoy
The North Carolina-based manufacturer strengthens FAYAT’s footprint in North America while preserving LeeBoy’s trusted brand identity.
Lee Boy Facility 2025 17 Use[16]
Paving
The Sanibel Causeway Reconstruction: Three Years After Hurricane Ian
Superior Construction
The island community's new bridge should be able to stand the test of time, as well as handle just about anything mother nature might throw at it.
Gabion marine mattresses (25,225 square yards) await installation for scour protection.
Business
Building More Than Roads: A New Approach to Growth in the Asphalt Industry
Elite paving inc
With heart, hustle, and a vision for the future, Elite Paving’s Ali Williams is reimagining what success looks like in construction.
Img 11
Application
When The Heat Is On: Safety Rollbacks Endanger Road Crews In The Sunbelt
Heat safety has become a buzzword to health and safety professionals, but what happens when state's move to erode protections for workers?
Adobe Stock 561443062
Page 1 of 253
Next Page